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About Our Organization

Higgins Athletic Corporation was founded in 2005 with the goal to offer quality basketball instruction and coaching to the youth of our community.  All of our programs and events are designed to offer young boys and girls the opportunity to fulfill their personal goals as basketball players, and to develop them into highly skilled athletes in the competetive world of high school and even college sports.  It is also our goal to help them develop into self-disciplined, self-motivated and productive young adults.

Our Staff

The program is conducted by Keith and Sherry Higgins, husband and wife who are the main coaches, along with a few other dedicated and experienced coaches. 
Keith Higgins is CEO of Higgins Athletic Corporation.  He earned his AA degree from Bellevue Community College where he was a member of the JUCO All-American Men’s Basketball Team. He then went on to play for the Division I Men’s Teams at the University of Colorado and at California State University, Northridge where he received his Bachelor of Arts Degree. After college, Keith played professionally for the EA Sports National Team, the Harlem Comedy Kings, and then overseas in the Philippines and in China before returning to California where he went back to school to earn his Masters degree from Pacific Oaks University in Pasadena. Keith has 20 years of coaching experience.  He coached at the High School Varsity level for ten years at Reseda High School where he won the Los Angeles City Championship in 2007, before accepting his current position, where is the Head Men’s Basketball Coach at El Camino Compton College. 


Sherry Higgins is CFO of Higgins Athletic Corporation. She earned her Bachelor of Arts degree from California State University, Northridge where she was an all-conference team member and scholar athlete for the division I women’s basketball team.  Sherry has 15 years of coaching experience including coaching Varsity Girls Basketball at Los Angeles Baptist High School in North Hills, California, and Middle School Girls Basketball at Harvard Westlake School.
All of our additional coaches have experience as players at the collegiate level and/or as coaches at the high school level. We pride in our experienced and dedicated group of coaches and counselors. Each member of our staff strives to create a supportive and challenging environment to encourage our youth to work hard and to make individual improvements. 


"Helping to train our future stars."

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